The Revenue Marketing Transformation
Four hundred marketing executives gathered on January 27, 2014 to discuss, listen to and share the most innovative, inventive and transformational ideas affecting Revenue Marketing today – all in a TED Talks style.Learn more about the summit
Who was There?
Senior-level marketers and industry providers who are pioneering Revenue Marketing.Meet our speakers
Head of Demand Generation, LinkedIn
REVTalk: Talent: The Driving Force for Success
When he joined LinkedIn three years ago to build a team from scratch, Nicholas Draca focused on two criteria: culture fit and passion. A passionate worker, he explains, is not simply a "doer" but an "owner". This is a crucial distinction, because what you do today will almost certainly be different from what you're doing three years from now. "Owners" adapt in ways that "doers" simply can’t—and adaptation is critical for long-term success.
Michelle Chiantera, Senior Director, Americas Partner and US Commercial Marketing, Cisco
REVTalk: Global Education: The Key to Revenue Marketing Adoption
In the world of revenue marketing, Cisco was an early adopter. What’s the company’s secret sauce? According to Michelle Chiantera, Cisco built its successful revenue marketing efforts upon three pillars: training, education, and enablement. In this presentation, she shares some of the tactics she applied when inspiring and motivating key stakeholders to embrace an innovative approach to customer engagement—an approach that fundamentally changed the dynamics of an entire sales organization.